Free guide for coaches

Turn free sessions into clients, without ever being pushy.

The 3 Exits Guide is a cheat sheet for closing discovery calls the way you coach: honest, clear, and pressure-free. Stop losing great-fit clients in the gap between "that was really helpful" and "I'm in."

The 3 Exits that let any call end cleanly, with a yes, a no, or a next step
The 5 sample-session mistakes that quietly cost coaches clients
Word-for-word scripts you can read aloud on your next call

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What's inside

A complete playbook for the end of the call.

Short enough to read before your next discovery call. Specific enough to use on it.

The 3 Exits

A clean, non-confrontational way for any call to end, with a yes, a no, or a next session, so no one feels cornered.

The 5 costly mistakes

The sample-session slips that quietly lose clients, each with a simple fix you can apply right away.

The reframe

Why this was never a sales conversation, and how seeing it as a coaching conversation kills the fear of being pushy.

The call in 4 moves

Connect, frame, coach, close, plus the 4 agreements that set a container your prospect can trust.

Word-for-word scripts

My actual language for consent, framing the exits, and the closing transition. Use them as-is or make them your own.

Before & after reflection

Two short pages that turn the technique into a practice, so every call makes you sharper than the last.

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This isn't a sales conversation. It's a coaching conversation about commitment.

Most coaches let their best potential clients slip away because they're afraid of coming off as pushy, so they never make a real invitation to work together. The 3 Exits let you move from sharing your work to extending that invitation, in a way that feels authentic and leaves people excited to move forward.

Who it's for

Made for coaches who do real work and hate the "sell."

This is for you if

You're a coach, consultant, or healer doing genuinely transformational work.
Your free sessions go well, but they don't turn into clients often enough.
You avoid making the offer because you don't want to feel pushy.
You want enrollment to feel like an extension of the coaching, not a switch into salesperson mode.

It's probably not for you if

You're looking for high-pressure tactics or objection-crushing scripts.
You're not actually running sessions or discovery calls yet.
You're happy treating sales as something separate from your craft.

Real coaches, real results

Coaches who learned to make a clean, honest invitation.

"I set a goal of $25,000 for the quarter and actually hit it. It felt pretty amazing."

Jonny Roman — a $25k quarter, then a $100k year

"I enrolled 9 clients for a total of $23,700, my largest a six-month, $5,500 contract."

Chris Rollins A growing practice

Went from a dying practice of 1-2 clients a year to 6 clients and $9k in revenue.

Kevin Benson A practice reborn

Signed his biggest client yet and built lasting confidence, while living in the back of an RV.

Kelby Kupersmid His biggest client yet

Created $14k while planning a wedding, moving into a new home, and getting pregnant.

Claire Higgins Growth in a full season

Results vary; these reflect individual coaches' experiences and are not a promise of earnings.

About the author

Toku McCree

Executive coach · Teacher · Founder

Toku has spent over ten years helping coaches improve their craft and grow sustainable, integrity-based practices. He's the founder of The Coaching Dojo and The Coaching MBA, and the creator of Coaching Beyond Yes and No, a method for selling coaching without resorting to manipulative or pushy tactics. At the heart of his work is one conviction: the best way to sell coaching is through coaching.

Get the guide

Your next discovery call could be the one you stop dreading.

Grab The 3 Exits Guide free and walk into your next call with a clean way to end it, no matter what the answer is.

Send me the free guide

When you're ready to go deeper

The 3 Exits are one piece. Coaching Beyond Yes or No is the whole system.

The guide gets you through the close. The course teaches the full three-phase arc that turns "that was really helpful" into clear, confident yeses, without ever feeling salesy.

Turn "let me think about it" into clean commitments
Know exactly what to say at every stage: Possibility, Vision, Commitment
Fill your practice with best-fit clients on your own terms

Explore the course