How To Get Coaching Clients When You’re Just Starting Out

By Toku

New coaches often ask where to find new clients.

The short answer is you find clients everywhere.

The long answer is a bit more complicated. Most coaches get their first clients from their personal network. The people they have known, connected with, and built trust with throughout their lives. If you’re just starting out as a coach this is probably the easiest place to get your first clients because you don’t need to establish your authority with people.

But it is possible to build a network to find clients quickly and you can do this even if you’re not 100% sure what clients would be the best ones to coach.

My first few clients came from my Buddhist community. The next few came from the Start-Up community I’d been a part of before I became a coach. Then I started getting clients through referrals and connections I made all the time.

At the core all coaches find clients the same way:

  1. They find places where they can show up, be of service, and make an impact.
  2. They start showing up making a difference, connecting with people, and helping out.
  3. They deepen those connections and begin to share their coaching skills with others.
  4. They serve people powerfully, sign clients, and build a reputation for being able to serve others in their community.
  5. They rinse and repeat.

While this may seem like a formula most coaches don’t even know where to start. They tend to stay at home, publish some blog posts, build a website, and hope people will find them, but this almost never works.

You have to get out there and make an impact on the world. Results almost always follow impact and it takes courage to show up this way without any promise of results. There’s no single way to do this, but being willing to do it is what matters.

Inside the Embodied Mastermind I’m AMAZED at how quickly people start signing clients when they simply become willing to show up, connect with people, make an impact, and create commitments with the people they’ve served.

The clients are almost always closer than you think. They are literally everywhere, but you have to start by showing up somewhere and being a leader when you do.

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