Currently Enrolling the Spring 2024 Cohort
Days
Hours
Minutes
Seconds

What does it mean to be a great coach? – Authenticity

By Toku

Being authentic is a bit of a trap. The more you try to do it very often the less authentic you end up being.

In trying to be yourself you end up not being yourself, you become a sort of performance of yourself, self-conscious, unsure, and full of doubts and fears.

Your attention is fully on being authentic which makes authenticity nearly impossible.

The challenge is that you imagine your authentic self is powerful, confident, and full of vigor. But that’s not who you are authentically. Who you are authentically is a human being. Full of power, possibility, and brilliance, but also full of insecurity, fear, and sadness.

You are whole and complete, not a pure bright white light of endless goodness.

As a coach, your job is to bring this authenticity with responsibility. If you don’t know where to go with a client you bring that, if you’re unsure, you bring that, if you’re scared, you bring that.

You bring who you are, you use it to serve your client.

Great coaches enroll amazing clients. Download my free masterclass on how to enroll clients with skill and honor.

Apply Now

To start the application process, fill in your full name and email and you’ll be taken to the application page.

Free Masterclass

Great coaches enroll amazing clients.

Download my free masterclass on how to enroll clients with skill and honor.