Why you’re asking clients too many surface-level questions

There’s a simple mistake I’ve seen a lot of coaches make when they first talk to a prospective client. They get on the phone with a prospect to talk about working together, and they ask a lot of surface-level questions about various topics. It’s like they’re looking for a hook or a piece of information they can build off of and move deeper with, and if they don’t find it within a couple of minutes, they quickly move on to another topic.