What to Do When You Make a Mistake
No one wants to make a mistake when they’re coaching, but how you handle it can make all the difference both for you and for your client. Recently, I had a call with a client where they let me know that they might have to pause our coaching because of a surprising financial setback. This […]
How to Create a Powerful Context for Your Clients
When someone comes to you for coaching, especially for the first time, they are hoping to experience something different. They know that a change is what they need, and they don’t know what that change should look like, so they seek out external help. But despite this, most of them still show up with a […]
Putting Your Clients First
A couple of years back, I had a famous blogger as a writing coach. Of all the things he taught me, one stood out. He asked me, why is the reader spending time on your writing? Each time you write a piece, why should anyone take the time to read it? It was a simple […]
3 Questions to Help Connect Your Values With Your Sales & Marketing
Most people get into coaching because of some bigger purpose or mission for their lives. Usually, they come from jobs they don’t feel very passionate about, inspired to make a change by the possibility of helping people. What’s interesting is that once people get into the minutiae of coaching—the business, marketing, or selling—they feel that […]
Transitioning From Serving to Selling
What to do when things go wrong It is normal to experience some kind of drag when transitioning from serving to selling. It’s a non-intuitive process in many ways, and a lot of coaches feel like the authenticity of their service fades once they start focusing more on selling. The good news is, there are […]
How to Create a Powerful Transition to a Coaching Proposal
Lately, I’ve had a handful of conversations with CoachingMBA members about why they struggle to gain clients. In these conversations, I have discovered an area of the enrollment process where most coaches still need to improve. Here’s what happens—towards the end of an introductory coaching session, their new clients are impressed with the conversation’s power, […]
There is No Difference Between Serving and Selling
The biggest mistake I’ve seen coaches make as they transition between serving and selling is imagining there’s anything different between these two stages. And to be honest, this mistake is so prevalent that I believe almost all other money-related problems that arise for coaches at various stages of their practice are directly related to this […]
Why Your Best Self Should Make Decisions for Your Worst Self
Throughout our lives, we all experience situations that challenge us. When this happens, it’s natural for us to come face to face with fear, anxiety, and doubt. But despite it being our natural tendency, more significant problems arise when we make decisions from a place of fear because fear brings out our worst selves. Much […]
The Simple But Hard Question That Leads to Clients
Like most coaches, you probably wish you had more clients. And if you want more clients, you’re likely doing things to achieve that, like trying to build an instagram following or going to events related to your coaching niche and hoping that you might meet someone. But even if you are trying these things and […]
The Three Standards of the Post-Call Container
How many times have you had a great call with someone, received excellent feedback in the moment, and made a proposal for future coaching, only to never hear from them again? Finding great potential connections that disappear immediately after the first call ends is a common problem. And it happens because coaches tend not to […]