Beyond the Mechanics of Coaching

The path towards becoming a master coach

Many of us in the coaching industry are focusing on the wrong things. We have ideas for the future, like how we’re going to grow, what our unique offering will be, or how we are going to set ourselves apart from the rest and become a master coach. But there’s a problem with this approach. […]

Coaching as a Spiritual Calling

There are a couple of different reasons people tend to enter coaching as a profession. For example, some people pursue the lifestyle of coaching, which is typically represented by a lot of freedom, meaningful work, money, and time spent working from a beach in southeast Asia. Now, people who pursue the lifestyle of coaching can […]

Stop helping your clients solve their problems

There’s a commonly held belief in the coaching industry that the client sets the agenda when it comes to coaching, that coaching starts with a request for something they want to create or a problem they want to solve. And while this is true to some degree, if we understand the way the human mind […]

Guaranteeing Next Steps: The Two Doorways Out of a Sales Conversation

two doors

Something I wish I could instill in every coach is to always get prospects on the phone. It’s the best way to guarantee positive next steps. Unfortunately, most coaches don’t do this. It drives me crazy because, even if you suck at sales or you’re bad on the phone, even the worst salesperson is more effective […]

The Coaching Canvas

The Coaching Canvas – v6 (cMBA Edition) by Toku McCree For More Info on the Coaching Canvas Check Out The Coaching Canvas Series

Selling people what they want

Coaches often aim to offer products or services that represent their deepest gift. After all, coaching isn’t just an external widget designed to catch a mouse or mix soup; our coaching comes from within us. It’s a part of us.  Our coaching is a tree that grows from the seeds of our lives. It is […]

Good Coaches vs. Great Coaches

People often ask me the difference between a good and a great coach. Of course, this question has a lot of nuances, but it’s something I’ve thought a lot about over the years. So, I decided to compile all my thoughts in one place and share them with you.  Let’s dive in!  Problems A good […]

The Evolution of Originality in Coaching

Great coaches are original, non-interchangeable, and irreplaceable––these are all essential traits of the world’s best coaches. If you’re unoriginal, the market will always figure out how to deliver the same product, service, or outcome as you with less money. But if you’re original, you’re uncopyable—you stand out amongst the crowd.  The key to your originality […]

How to Never Resign Yourself to Your Circumstances

When you find yourself in a challenging situation, succumbing to resignation is easy. We’ve all been there. So if you do this, it doesn’t mean you’re a terrible person; it’s actually a normal human survival technique that allows you to deal with the harsh realities of being alive, realities that you sometimes can’t change. However, […]