The Four Stages Of A Coaching Business

When I first started coaching… I thought . . . If I can just charge a hundred dollars an hour, then I’ll have made it. Then I thought . . . If I can just go to a Rich Litvin intensive, then I’ll have made it. And then . . . If I can join […]

What Are The Best Questions To Open Your Client Up And Find Out What They Want?

(AKA the Dopest Drop Questions EVERRRRRRR…) Coaches love questions. We collect them. Admire them. DROOOOOOL OVER THEM. So even though part of me knows that coaching isn’t really about the questions alone—sort of in the same way chess isn’t about the pieces, or music about individual notes or phrases—I can’t help but want to give […]

What Are The Best Questions To Ask To Start A Coaching Conversation?

What are the best questions to ask to start a coaching conversation? Bruce Lee once said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who had practiced one kick 10,000 times.” If he had been a coach, he might have said, “I fear not the man who […]

How Should I Start A Coaching Conversation?

Every coaching conversation that ever was had to start somewhere. Whether it was a life-altering session that changed the course of human history or the worst conversation any coach has ever had, all conversations have to start. So how in the hell are you supposed to figure how to start it? When I was a […]

Coaches Rising: The Path to Coaching Mastery

My interview on The Coach’s Rising Podcast.  In this episode, we talk about: The Secret of Mastery Toku believes that mastery is about not knowing anything; knowing that you don’t know. To be the best you can therefore, is to stay in beginner mind. If you think you’re a master coach that thought will be the […]

How to Road Trip and Grow a Coaching Business

Kelby increased his confidence, signed his biggest client, and developed life long friendships all while living in an RV and working as a digital nomad.

I hear coaches talk a lot about how the things in their lives keep them from having the kind of business they want and how if they could just get things more organized they would be able to finally make progress on building their practice.  But from the very first time I met Kelby, I […]

How To Bring Your Coaching Practice Back From the Dead

Kevin went from having a 1 - 2 clients for the past few years to 6 clients and $9k of revenue inside the coachingMBA

“I got more clients in the 6 months of the coachingMBA than I had, had in the previous 2-3 years.” Before joining the ​​coachingMBA, Kevin was like a lot of coaches I’ve known. He LOVED coaching, he had done hundreds if not thousands of hours of training. He had worked on his business in fits […]

Case Study: Kevin Benson – From a Dying Practice to a Thriving One

Kevin went from having a 1 - 2 clients for the past few years to 6 clients and $9k of revenue inside the coachingMBA

Learn more about working with Toku: APPLY FOR YOUR STRATEGY SESSION TODAY What was happening in your life and business when we started our work together and what did you want? Before the mastermind started, my coaching business had sputtered and was nearly dead. I was barely hanging on, only had one “paying” client, and […]